PPC Cube Simplifying Flipkart Advertising
We PPC Cube are one of the best Flipkart PPC Ads agencies and help you to increase sales with good ROI on Flipkart.
Flipkart Advertising Case Study
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Services
Flipkart PPC Management:
We manage all types of Flipkart ads, including PLA (Product Listing Ads), PCA (Product Contextual Ads), Display Ads, and Flipkart video Ads.
Customized & Unique Growth Plan
We all know that no single strategy works for all products and brands. Once we do the Flipkart account and listing audit we create a custom and unique strategy for every business and utilize all types of ad types like; PLA, PCA, Displays, video ads, defensive ads, and aggressive ads to target competition to reach the right t buyers.
Flipkart SEO & Listing Optimization
Keyword research is the priority when we start working on any product. We divide the keywords based on search volume, long tail, branded, generic, and competition. We also prepare a negative keyword list to add to the campaigns. After doing the keyword research we optimize the listings and add relevant keywords to the title, bullet points, description, and backend keywords.
Our Roadmap to Onboard a Client
1. Flipkart Ad Account Audit
We analyze your current Flipkart advertising performance to understand the current ad setup, ad structure,
ROI, CPC, CTR, conversion rate, competition, all ad types spend, and sales share. Our Flipkart PPC team also checks the possibility to scale the campaigns and reduce the Ad cost.
2. Flipkart Listing Audit
To make Flipkart ads successful we need the best listing that can help to get more conversions. No one wants
to buy a product whose listing doesn’t look good and has poor reviews and is not optimized properly. We do the listing audit and
check the title, bullet points, description, images, reviews, and backend keywords and improve it accordingly.
3. Plan of Action
We all know that there is no single strategy that works for all products and brands. Once we do the Flipkart account and listing audit we create a custom and unique strategy for every business and utilize all types of ad types like; PLA, PCA Sponsored Displays, video ads, defensive ads, and aggressive ads to target competition to reach the right buyers.
4. Discuss Strategy with Client
Once we do the account and listing audit and create a unique strategy, we do a call with
you(the client) to discuss the strategy and working plan so that you are aware of where your money is being spent.
5. Flipkart Campaign Setup
After discussing the strategy and plan of action, our Flipkart advertising management team go through your
account and restructure the campaigns as per the clean naming structure. We launch new campaigns using different ad types and optimize the ads that are required to bring Ad costs down and increase revenue. Our focus is to increase revenue with good ROI.
6. Flipkart Ad Optimization
After the new campaign launch and account restructure we optimize the ads at regular intervals to
maximize sales and conversions. Optimization includes bidding optimization, search term optimization, and keyword negation based on relevancy and conversion rate.
7. Dedicated Account Manager
Our highly trained and dedicated account manager will keep you and everyone connected in
your growth journey and working towards your goals. They will be working on your account and solving the problem
immediately.
8. Reports & Updates
We provide a weekly and bi-monthly report, and we create a custom report on the account level, and
product level to monitor the performance and let you know where we are spending the money. We include all the possible
report types like ad spend, sales, orders, CTR, CPC, CVR, ROI, Total ROI, and many more metrics to update you on weekly
basis. You will also have monthly or bi-monthly calls with your account manager to discuss the account’s performance and
growth to achieve the desired goals.
Flipkart Campaign type
FoolProof Flipkart Ad Coverage
Complete Flipkart Campaign Setup
This includes PLA and PCA campaigns setup. Further, we divide PLA and PCA campaigns based on keywords ( 1. Generic Keywords 2. Branded Keywords 3. Competition Keywords )and non-keyword targeting (1. Auto Targeting).
Defensive & Aggressive Flipkart Campaign Setup
In defensive ads, we prevent revenue leakage by targeting branded keywords.
In aggressive ads, we target competition-branded keywords to increase revenue.
Flipkart Display Ads
We use this campaign structure to increase visibility.
Flipkart Video Ads
Video ads are a very interesting ad type and have multiple placements. It helps to convey your brand message with an out-stream autoplay video for an engaging ad experience.
Our Plan to Manage Account and Grow Revenue
| Daily Activity |
| Flipkart ROI Monitoring |
| Flipkart Budget Check |
| Flipkart Bid Check |
| Conversion Rate Monitoring |
| Daily Order Check |
| Weekly Activity |
| Flipkart Weekly Advertising Optimization |
| Flipkart Weekly Negative Keyword Harvesting |
| Flipkart Weekly New Campaign Creation if Required |
| Flipkart Ads Placement Optimization |
| Weekly Calls with Client to Discuss Further Goals |
| Weekly Organic Ranking Focus |
| Weekly Advertising Report Analysis |
| Focus on Slow-Moving SKUs |
| Focus on Fast-Moving SKUs |
| Create a Strategy to Improve the Sales Velocity of Slow Moving items |
| Budget Planning as per Events |
| Monthly Activity |
| Discuss Monthly Goals with the Client |
| Monthly Advertising Optimization |
| Monthly Negative Keyword Harvesting |
| Budget Planing as per Events |
Monthly New Campaign Creation if Required |
Monthly Calls with Client to Discuss Further Goals |
| Monthly Budget Planning |
| Monthly Advertising Report Analysis |
| Flipkart A/B Testing with Ad Copies & Creatives |
| Seasonality Check |
| Month-on-Month Revenue Progress Check |
| Focus on Slow-Moving SKUs |
| Focus on Fast-Moving SKUs |
Create a Strategy to Improve the Sales Velocity of Slow Moving Items |
Testimonials
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